[tron3]

Ha, ha, ha. Skillz, that is an odd tie in. Not a good idea after the Jet blu embarrasment a few months ago. Making a plane of people sit on the tarmac for about 12 hours with no explanation, no food, no a/c, and not letting them out of the plane.

Now, if the in-flight movie played on blu-ray, then I see it generating a lot of interest. But an airline isn't going to sell players by promoting. In that environment you can't tell people what to buy. They didn't pay money to sit in a flight for hours being brow beaten with advertisments.

If fliers see it and say, "Wow, I gotta have that...then something good came of it." Exposure sometimes sells better than direct advertising.

Jet blu-ray. :P