So I took my son, who is 7, into Wal-mart earlier this evening and was looking at the blu-ray section, I asked him if he wanted Meet the Robinson's and he said he did....anyway he points to the HDDUDs and asks me "You are not going to buy any of those red ones are you?" and I said "NO, why?" and his response was "Good, I don't like those red ones."....LOL I couldn't believe it, I mean he knows blu-ray, because he sees me buying them, but he knows nothing of a format war, let alone able to comprehend it....WOW