Toshiba pays $150 million dollars to try to win, Disney have probably not spend more than $1 million on the BOGO.
The Toshiba money went to the company Paramount with their CEO:s. The Disney money went to the Blu-ray customers, free for all to take advantage of.
The Toshiba money did not gave the HD-DVD customers anything new, the Disney money gave the customers cheaper movies (and probably increased the money spend on Disney movies also.)
The Toshiba money was bad publicity, the Disney money is good publicity.
BDA can have atleast a 100-150 more BOGOs just like the one last week and still spend less money than Toshiba spend for Paramount to stop supporting Blu-ray.
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