Quote:
Originally Posted by SS316SRV
Ok calm down. Let's do some math here. On this 3 day $98 HD DVD sale Walmart is selling what 1 million players nation wide. Walmart is losing $40 per player sold. Take 1,000,000x(-40)=(-40,000,000), wow that is a sweet deal. Toshiba is losing close to $100 per player sold to Walmart do the math. The industry knows this. They know that the only way to sell HD DVD players is by taking HUGE loses. This is not a good thing. Yes, I am spinning this for blu-ray, but it is not in any way good for HD DVD to sell at this much loss.
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Toshiba may be losing millions on this deal but that doesn't mean it's not a smart business move if HD DVD ultimately wins or at least survives the format war.
Sony is doing the same thing with the PS3 (and probably taking significantly larger losses) in its effort to win both the console and HD format wars.
IMO losing millions (even hundreds of millions) is a gamble that both sides are increasingly showing they will take for a chance at the big prize -
billions of dollars in royalties for the next decade or so.