Amazon China had Avatar Steelbook blu-ray + some post card and probably dvd. but the product page is currently has error, but you can see in the search result and the price of 238 yuan is the cheapest for Avatar steelbook. The release look quite similar to those in Europe, postcard and possible somesort of art book or survival guide? Keep check that product page in the search, it might be available soon. I pretty sure this steelbook would get sold out very fast like this is it. Since Avatar did better in China on box office than anyone else except U.S.
http://www.amazon.cn/mn/detailApp/re...CT43OK&sr=8-1#
Avatar Blu-ray SteelBook