Hiya,
I saw my first Blu-Ray advertisement last night on National Geographic HD via my Sky HD box. It was for a POTC film, no mention of DVD it was solely for the Blu-Ray version of the film and stressed that it was HD and PS3 compatible.
That's the way to go. Sky HD has been a great success apparently, so I would say that someone has got this right... advertise to those already with a HD setup. After all those already with a Sky HD system are more likely to look at buying into Blu-Ray. Since I got my HD setup, I haven't bought a single DVD... yesterdays technology!!!
Someone is on the ball
