I think most people buy a movie because of the content. Sure it is always nice if the picture is reference quality but that is not why we buy the movie.
On the other hand, we might choose a format because on average the picture quality is better.
All said though Peter Bracke can review all he likes and may cause one or two hapless souls to go HD DVD but really the content is going to sway people much more towards one or the other and I think we will see more 'what the hell are these reviewers on about' responses as more HD DVD fans, confident in their superiority based on these reviews, actually try BD titles for themselves.
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