From what we all can see, Disney believes this format is better, has better quality, a bigger future, and more capability than HD-DVD. The fact is, with the full profile, BD will be able to do more than HD-DVD because BD-j does not limit what you can do with it unlike HDi. Disney feels that an upgrade is not good enough, and HD-DVD is just that, an upgraded DVD. If people want High Definition, they don't want to go part way most of the time. So to get the best you can, they will look for the best quality. Besides, BD is selling better, and has more manufacturers and studio support.
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