I've noticed this with a ton of their BDs. Most have a holographic cover like this:
...and a short while later you see this:
Is this the norm for them? I recently purchased the above movie and I have
never seen a holographic cover for it, yet when you search for this anywhere online, most stock photos show it. I'm very picky when it comes to my collection, and most Lionsgate releases I have has the holo cover but if the copy I have of The Forbidden Kingdom is the altered cover, I'll end up returning it. Can anyone confirm this and shed some light on how Lionsgate handles their covers?