LOL this reminds me of the scam that used to be very "predominant" back in the days when Columbia House - CDs were huge. I used to have a friend who would put different names on his house, and simply use an apt to differentiate all the names. Like:
Joe Name 1
9933 Oneway Apt2
Joe Name 2
9933 Oneway Apt3
And he would always get the free cds and then cancel the subscriptions