there are only a few outlets here where I live where you can actually but Blu Ray movies. Target (all 29.99), Wal Mart (mid 20's) and now our Sams Club.
Sams just put in a new display here in the middle aisle with titles priced at just under $20, in addition to new releases that are of course, higher priced. And also the local Wal marts have many more Blu Ray movies than the other format. I think it is just a matter of time, especially if another studio jumps to BLU or BLU exclusive.
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