So today was the epic launch day for Blu-ray disc players at Target. The ad says $399, but they are actually being sold at $389. Also, if you buy 2 of 8 BD's advertised with it you get a $100 Gift card. My store sold 2! I felt like I was giving the people that bought them a child that I had raised oh so carefully and lovingly
. Makes me happy. They'll grow up. get FW updates. Play all the greatest blu's. And make so many people happy. What a life