they've been doing this on the Future Shop website for ages.. they don't even bother with reviews they just the "rate this product" feature...
All the HD DVD players have high-4's out of 5, while all of the BD players are in the low 1's. The new Sharp player had 50 ratings before it was even in stock, with an overall of like 1.10.
It's pretty pathetic if you ask me, for that many people to go to the effort of doing that (or one person to go to a LOT of effort changing IPs)
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