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The mass market wasn't ready for HDM in 2007.

Toshiba burned its fuse too quickly by offering cheap players. How long can they last?

Paramount/Dreamworks know that HDM was too early for 2007 and gladly took a paycheck for $150 million to stay red exclusive until end of 2008.

Microsoft will try to throw in their download backend service into new hd dvd titles and it will fail miserably.

Warner knows 2008 is the key year to educate consumers and push HD content. It's almost as if this war was needed to make a giant mess of things so that news could report on Blu-ray, HD DVD and the HDM market. Warner knows the HDM market is still young in 2007. They know most CE's support Blu-ray. They know the numbers.

Warner will stay neutral until May 2008