Thanks to Sony being involved, original 3Net promo/programming (like a trailer and the Sports Illustrated Calendar '11) already's showing up on the PS3 Store.
Like Blu-ray, it helps to have a studio that wants to sell the players.
(Including Sony going back and restoring vintage Columbia 3-D for the channel and the new system, like the Stooges "Spooks!" short and Vincent Price's "The Mad Magician".
Still don't have a 3-D screen yet, but I'm downloading some of the free previews just to have something to test it out whenever I get one.)
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