The BOGO's have been great......but, it's time for the retail end to get a little more competitive on the blu-ray movie pricing.....$34.95, $29.99 is insane for a movie. It's been around for a couple of years now.....let's get the movie pricing down to $19.95 at BB, CC, Walmart, etc. as the standard
I was looking at CC online and they have many blu-ray movies at $39.99....resident evil trilogy is $89.95
Blu-ray would take off even more with better pricing!