Once HD-DVD is gone (hopefully very soon) I don't think there will be BOGOs anymore. I believe the BDA will sell movies at MSRP for a while to try to recoup some of the money they lost competing with HD, but they will realize that at $30 per movie there just isn't as high of a demand. At that point I think prices will steadily decline until they are somewhere between $15 to $25 depending on whether the BD is a catalog or new release.
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