Quote:
Originally Posted by darinp2
I posted elsewhere that I thought Sony should sponsor a disc exchange program where people could exchange Warner HD DVDs for BDs, but didn't get the Blu-ray case (allowing them to just sell it easily as the Blu-ray version). They could put the BDs in their HD DVD cases and they would still work in their Blu-ray players. And I figured Sony should do it as it would help sell Sony Blu-ray players and hopefully bring a sooner end to the war, not because I think any company is obligate to do this.
But, some are making the point that some of this stuff wouldn't be fair to Blu-ray only owners. I'm mostly interested in this stuff as it relates to ending the war (with Blu-ray the winners), but to try to keep things somewhat fair and help bring about the end, how about a special half the normal street price (or BOGO) sale for all Warner Blu-ray titles one week, which could be advertised with some special phrase, like "Warner Going Blue Sale"? That way it could help get the word out about Warner (and hammer the point home to those who had heard it) and give one path to the transition. Sure, people could complain that they don't want to buy the same movies again even if they are cheap, but too bad IMO. It would be a gesture to make things easier and move more people over sooner. Plus, anybody who hadn't gotten in yet could still take advantage of the sale. And since it would be a one time event, it hopefully wouldn't get people to expect half price on those titles all the time.
Of course, there are the issues with getting enough inventories and picking the right stores to have the sale, along with not all the titles being available on both formats, but I personally like the idea of having a special sale to address this issue.
And given that it is one of the best sellers, kind of a special title with a high price, and only BD25s, maybe a disc only exchange for Planet Earth HD DVDs to BDs would be a good idea at this point.
--Darin
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This is much more reasonable than some other proposals I have seen, and is pretty consistent with what I mentioned in previous posts. This is more of a token gesture, yet certainly enough to make a difference and create good will and help promote adoption of BD.
Like I said, this should be treated as a business decision, and if WB and/or Sony believe that this will generate more profits in the long run through faster adoption, I am all for it....as long as they don't try to pass the cost on via higher software or hardware prices, and that might be a hard thing to not do.