PS3 owner since Christmas 2006 - own about 40+ Blu-Rays and rent often from Netflix. My wife wasn't really onboard - was wondering what the big difference is (she isn't a movie fanatic like myself).
So we head over to my parents for Christmas and rent Ocean's 13 on DVD to screen on my parents new HDTV (like an idiot, I forget to bring my PS3 with me). We're not 10 minutes into the movie when my wife says "Why does this look so bad? It's really fuzzy - awful really. Is that because we've been watching Blu-Ray?"
Yes! All future purchases are now more easily justified...