Did my part today. Was wandering through my local Sam's Club (which I can now confirm is 100% Blu-ray - there's ZERO HD DVD players in sight, and several Blu-ray players available there, along with the snazzy Sony HDNA setup).
Saw a woman in her late 30s eyeing the Blu-rays and remarked casually how awesome it was to see so many Blu-ray titles on the shelves. She looked surprised, so I asked her if she had a Blu-ray player and she immediately responded with a "Yes, I bought my husband a PS3 for Christmas, but I haven't tried the Blu-ray thing yet."
I filled her in on the Warner news (go go consumer confidence!), explained how wonderful Blu-ray would look and pointed at the HDNA display - and then recommended some titles - she ended up picking up Ratatouille on my recommendation!
