[drjuicee]

I think it was 1997 when I bought my first DVD player. It was, and still is because I still use it, a Sony and I paid 700 bucks for it and I got a deal through my work. So with inflation and considering the deal I got it is about the same as spending a grand today. I think that if you're in the market for a BluRay player this early in it's development and you can get a PS3 for 400 bucks that comes with a movie and while the promotion is still on get another 5 for free aswell as 40 gb of memory and have the ability to have it improved via the internet for free you're not doing so bad. R and D may bring down the price but nothing brings down the price more than having every company producing product and competing for you dollars on the store shelves. It took years to get dirt cheap DVD players. Winning the format war should bring down the price because there is far more money to be made getting people to switch from DVD and to bring everyone in to that market requires inexpensive product.