Lowering the damn prices!
no offense, since im a huge blu-ray supporter, but cmon give us some deals on the movies(New release). i know we get the high def pic and sound and it is worth it.
but if they want EVERYONE to convert to BR they neeed to now compete with Regular DVD Pricing, i mean $34.99 for Rush Hour3 on BR but i can get a special edition for $15

they need to start having a default New Release price on stuff when they come out, maybe $20 for new releases and THEN they can hike up the prices