Almost everything I am remotely interested in will get purchased at $12-$15.
Anything that I know I must have in my collection (The Matrix trilogy, Superman Anthology, LOTR EE boxset, Black Swan, Marvel comic book film adaptations, etc) all get purchased at the cheapest pre-order price that I can find.
I like to support the studios in generating revenue for future projects, so I have no problem paying the retail price for stuff that I love... even if I only get to ever watch it once at home.
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