same thing happens to the Fry's near me... although this particular Fry's have the same amount of shelf space for both Blu and HD-DVD, the Blu area is like the hang-out area... people gathering, talking to each other about movies... generally a nice community area for Blu lovers. It's lonely on the HD-DVD side... there's usually one guy there who slowly schmoozes over to the Blu side... it's like... you don't even want to be seen being in the HD-DVD area... more embarrassing than being seen in the porn section.
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