I, like most on the forum pretty much consider the first phase of Blu-Ray's struggle for mass-market potential over. (against HD DVD)
I feel that now, as has been discussed heavily on the forums, we need to focus our attention on helping to educate those who have not experienced Blu-Ray, or think DVD is 'good enough', when they have a perfectly good HDTV going to waste.
With this in mind, I have created the following promotional piece for everyone to use. The one displayed below is just a web version, but below it is a link to download it as a print-quality PDF.
Link to the High Quality PDF
You'll notice, I don't even bring up HD DVD once in the promotional piece. I simply state the benefits and basic information about why Blu-Ray is so great. I handed these out at people who've been fence-sitting at work today, and I encourage everyone to do the same.
Enjoy!