Very easy...Release Blu-ray players in the $99 to $199 range.
Right now there is so many people buying upconversion DVD players instead of Blu-ray because of the price difference. Not many people after spending $700 for a bedroom LCD want to spend another $500 for Blu-ray. When the prices start dropping on Blu-ray players then you'll end up seeing more and more Blu-ray rental copies of the latest movies at your local Blockbuster, until then the transition from DVD to Blu-ray will take a long time.
|