Its like selling vacuum cleaners with bags, or printers with expensive cartirdges. Its just a different business model, and in this case a PJ that doesn't need regular, expensive bulb repalacements will be worth more to the consumer. I don't think LED souce PJs will be any more expensive than UHP PJs, but I'd still buy one even it it was. Most manufacturers are heading in this direction, and any that getrs left behind in the technology race will be instantly left on the shelf.
Nick
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