http://www.afterdawn.com/news/archive/8534.cfm
I chose to paste the link and not the contents of the article because the discussion is pretty funny.
I know this currently applies to HD DVD but I guess a Blu-ray version is not too far behind.
Now all we need is cheap media and cheap burners (for the Blu-ray version of course)
My guess is this is 3 to 5 years too early.