Spain will be a tough nut to crack for HD. Most people are either downloading like crazy on P2P or buying bootleg DVDs of I Am Legend. They used to do it openly on the sidewalks, but now police has cracked down on this and they peddle their albums and movies to people at bars and other places.
Blockbuster had to shut down in Spain. So did most small rental outlets, which flourished in the eighties.
As I said, persuading Spaniards to pay anything at all for content (let alone paying a premium for hidef content) is going to be an uphill battle.
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