Also, it was the industries morphing one step closer to using Thinpaks for single non-boxset retail disks, which the customers prefer on their shelves, but which companies still don't want to use, as they think you'll never be able to read the spine title on a Best Buy shelf.
So, we get studios and packagers pushing a new package with the New and Different Formats, thinner (and smaller wasted-vertical size), if not officially Thinpak.
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