[feeter]

Originally Posted by Blu-ray Fanatic

One of the reasons why today's posters are generic and boring is because the demand is so high, there are too many movies coming out, and most of all the developers can't keep up with the pace so they're required to make copies.

From the time production to the start of the promotion studios have time to create a nice poster... they just save money... a good poster by an artist costs money... i guess they get someone in the promotion dept. to do several to save money

Originally Posted by EricJ

One of the contract perks to being the "bigger" star of the movie was getting a bigger percentage of the profits. But of course, since movies don't make profits anymore, the only perk is whether you're one of the actors "lead" enough to get your face on the poster, and remind people that you're in the movie.
And since the professional side of acting is to remind the public and other producers that you WERE in the movie, to be a character minor enough, or actor un-drawable enough, not to be featured on the poster, is a major slant no actor wants to be subjected to....At least as long as he can negotiate his contract
(That's also why, if you see two actors on a romantic comedy poster, the names are "switched" over the heads--That way, there's no conclusive argument about who was billed "first". Billling order is an actor's nitpick that dates back to the days of vaudeville.)


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