Most people in the UK think of the 60's TV series when they hear Avengers. I'd never heard of the comic Avengers until a few years ago. It's a similar case with Iron Man. I'd not heard of that character until they started making the movie, and when I heard Iron Man, I thought of the Ted Hughes novel (which got re-named to The Iron Giant in the US for the same reason this film is being changed here).
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