It's possible. Like DVD when it debuted, the problem now has both technical and economical aspects. Since the production methods are still quite new, the machinery and everything needed for production is still costly, like buying a computer with all the best components. As the methods are refined, as well as what is needed for the method, production will become more cost effective, like it did with DVD.
Also, with economics, it is well known among people who buy BRs and HD DVDs that production is more expensive, compared with DVD, so putting the prices up a little bit just gives them a bigger profit since most people attribute the higher price to only the technological side. This might not be too much, but it still attributes to the price.
One thing the above paragraph does to strike a blow to HD DVD is that the HD-DVD camp touts the less costly production, yet their movies are about the same price as BR in stores. If they cost less to make, they could sell them for less, attracting more people, but they're being greedy, showing they don't even know how to properly wage the war. (Microsoft could have killed BR if it put the HD-DVD drive on the 360 when it debuted, with HDMI. I would have been buying HD-DVDs for a year before the PS3, and many other people would have, too.)
Now you can buy DVDs between $10-20 anywhere, and the $10 ones still don't lose the businesses money, so you can see that DVDs are still inflated in the price for profits.
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