The German "Zombieland" wasn't "rare", I bought it for retail when it was released. It was available for awhile to anyone that wanted one and priced like any other Blu-ray steelbook at the time.
All these newbies that are trying to find desirable releases that sold out years ago, are going to pay inflated prices trying to find someone that bought one new and sat on it all this time. That not "rareness" that's supply and demand.
The BestBuy Exclusive non-steelbook "Zombieland - Nut Up or Shut Up" Edition was rare (2000 copies) when released and still expensive.
This Play.com "Zombieland" will probably be the typical, Play cheapie release. It's not going to make me feel any different about my German release, and I'm going to pick up a copy of it.
Newbs might want to get one now, it'll be "rare" in a year or two.
