Well just recieved my free Sony KDS-60A3000 firmware update (T) and my de-interlaced 1080p->1080i signal looks significantly better

!!
From Sony:
"Sony is aware of a reviewer's article stating that some of the SXRD models listed above could not resolve the finest details of a specific 1080i test pattern. This occurs for HDMI and component inputs 1,2 or 3 only in Cinema and Custom Picture modes." etc etc..
I have the update if anyone would like to "borrow" it and
return!