[CreativeX]

I thought this was rather interesting:

http://www.variety.com/article/VR111...&cs=1&nid=2562

For Blu-ray, the format war has turned into one of those epic quests you see in badly dubbed martial arts movies.
Sure, its kung fu was too good for rival HD DVD to overcome. But hold on to those nunchaku -- Blu-ray still has to overcome an army's worth of fierce competition before it can officially crown itself the master of the global homevid village.

And that next battle starts with the entrenched format Blu-ray is trying to usurp, good-old 480p-resolution DVD, which may not be the "it" product it was back in the early days of the Bush administration, but overwhelmingly remains the go-to platform for delivering recorded movies and TV shows into the home.