I think customers are always going to want to have a copy of any movie they buy on physical media. More value-added content can be stored on the disc. And the disc's packaging can have a lot of extra value too.
Perhaps when average Internet connections in the United States are much faster (in about 7 to 10 years maybe) then lots of people may consider renting movies via download services. But that's only going to work if they can get audio/video quality equal to what's available on Blu-ray AND only if they can download it in real time. Waiting hours upon hours for a bunch of gigs of data to download is simply not going to work.
Too many idiot business people involved in promoting the idea of movie downloading are showing they just don't understand technology very well. They also don't understand the differences between why it's popular to download music, but not movies.
Music can be portable. It can be enjoyed anywhere. It often functions in the background while you do other things, like work or go jogging, etc.
Movies don't really work that way. People prefer to watch movies in a controlled setting and on as big a screen as possible. That type of entertainment works in an entirely different context from music. Again, so many business people simply don't understand that.
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