It would be cool if the EE of the first Hobbit came with a box similar in design to the LotR EE blu-rays. Then, as each Hobbit EE blu-ray releases you can add it to your box.
That way fans who planned on holding off for a box set in 2015 don't have to, as they'll have the box from the get go and can add to it with each film.
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I recall the LotR EE RotK DVD came with a mail away from for a box to hold all three, and that same box was used for the LotR EE DVD collection.
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