Quote:
Originally Posted by CoopFilm
Their best business comes from mid-Summer? I would have thought it'd be late in the year.
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I think he meant the feel of the film. And then there also a lot of sales during the summer (like B&N, with whom Criterion works with). And there's also the one-day sale they have in September.
Also, a summer release will give it exposure, making potential buyers anticipate the day (or days) that it will go on sale (which also happens in the late fall and early winter).