I just got an email about a new in-home Disc to Digital service from Vudu that's currently in beta. This is just like their Disc to Digital that they do at Wal-mart, but using your DVD/BD drive. This is great for me since I don't have any WM's around me. CinemaNow also has a similar service, but they don't accept BD's.
http://www.vudu.com/in_home_disc_to_...al_Beta_013113
Pricing:
BD to Digital - $2
DVD to SD Digital - $2
DVD to HD Digital - $5
These are UV compatible where applicable too!
Update: Some are reporting that if you insert a DVD from a Blu-ray/DVD combo it will be recognized as a Blu-ray and thus only cost $2 to upgrade!