You should be able to use the code for Vudu or Flixster(which 99% of the time are linked anyway) and then validate it in the iTunes store. I'm able to do this for every Universal title with a digital copy and lately it's worked on HBO stuff as well. Fox has started to embrace the dual digital copy promo too.
Here's hoping more studios do this in the future. I'm looking at you, WB and Disney!!!
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