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Indeed. I think the real trouble is that people on the red side of the fence didn't want to believe that the product they were investing in was basically fighting as an underdog since day 1. So they came up with all sorts of rationalizations about the pricing differential (even after it became obvious that the two technologies were so close in hardware requirements as to be fraternal twins).
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I believe that was a main weapon in the red arsenal. Pushing the "little guy getting abused" angle hardcore to invoke emotional responses, matrydom etc. Time and again it's been proven that people react to that