Brightness
My TV is wonderful during the day-time or night. I am sure they all suck in direct sunlight. The thing that bothers me about LCD is the appearance of being over-exposed. When watching a hockey game for example... the ice will look like the brightest white you've seen in your life... but if you've actually been to a hockey game in person... the ice really isn't as white as an LCD TV makes it out to be... it'll almost kind of grey-ish under the natural lighting.
btw... Enchanted... excellent movie! (that's my plug for the night)
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