Quote:
Originally Posted by Sean B.
Yes, $15M is nothing !  . But, $50M is quite a lot of money to take off of The Lone Ranger's production budget, and is the amount that they did take off of its production budget. Yes, it absolutely would guarantee a break-even point for The Lone Ranger. |
Do you even know what break-even point means? Once again, there are incremental costs that have to be taken into account. I may be wrong about this, but didn't the movie have a Superbowl spot for instance? (Runs up to 4M for 30sec spots. And if they didn't do it, they failed the marketing campaign of this movie even harder than I think they did).
Distribution and marketing costs, on a global scale (trailers have not to be showb in the US only... Speaking for my country: people know as much as The Lone Ranger's presence as they do for 12 Years a Slave, pretty much). Unless you're a cinephile like myself, and look up its trailer, I hardly think many people even know about the movie's existence; and
what movie, might some even say? Some sort of Pirates... Being a Western... With Depp being a side-actor or something...
No way in hell the movie's guaranteed to reach it's break-even point with such a budget. It's the kind of worry I'd have IF say Pirates 5 was budgeted at 400M for instance (difference scope, of course)