04-20-2007, 07:32 AM
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#5
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Moderator
Nov 2006
Toronto
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Quote:
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“We’ve been asked, doesn’t it cost more to produce in both formats, which is so much the wrong question,” Warner president Ron Sanders said. “If we were only releasing in Blu-ray, you would just off the top take 30% to 40% of revenue out of the titles. For us, it’s paying off nicely.”
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Selling "neutrality".
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