I think the problem is the manufactures want to get rid of the older players before they release the new players. They are afraid to cut the prices of the older players until they can ramp up production of the newer players. The newer players will replace the older ones at the same or slightly lower price point (for now) and then the remaining older players will be discounted. After they get rid of the older players they will then lower the prices of the newer players. I expect by November most of you new Blu-ray players will be selling for well under $300 and probably some new models will be selling for under $200.
It may sound crazy but this is the way most manufacturers think. A lot of people see a perceived value in higher price electronics. This is traditionally the slow season so cutting the price now will not really increase sales much. However you will probably see a lot of sales and promotions in the fall.
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