You must not like to read books, watch serialized TV shows, or go to movies for that matter then. Playing Single Player or Campaign modes of games is no different than doing any of those three activities. It is a desire to see how the story unfolds/progresses and to feel the shock of an unforseen plot twist (Aerith in FFVII anyone?). It is a means of connecting to the world and characters of a game, identifying with them, to feel their plight, and to connect to them emotionally.
If you have no desire to play the single player and see it only as a thankless chore or exercise, then somewhere along the way you've disassociated the creative portion of your brain. If all you play is the multiplayer portion of a game then, in my opinion, you're only getting half the value of the game that you payed for, which is a shame. Games like Heavenly Sword and Uncharted: Drake's Fortune featured amazing storylines, and wonderfully (voice) acted roles that rival any feature film or TV show that I've seen recently. Even COD4:MW's single player mode was engaging with a well thought out story, good voice acting, and excellent cinematics. You need to rethink your view of single player games.
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