Quote:
Originally Posted by Steedeel
If you mean Netflix, that is not all you can eat rentals, that is the corner of the video store with the films no one wants to rent (plus a handful of decent, modern titles) imo and they are not rented its a subscription.
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Subscription/Rental... The average consumer doesn't care, it's the same thing to them. (Even with the fact that Netflix doesn't really have any films now...) At least in the US, they've grown accustomed to this concept of $7.99 all you can eat.
Much like when the studios signed the deals with the devil (Wal*Mart), and slashed and burned their DVD product to get it stocked, now it's at the point that it no longer has any value... They let the genie out of the bottle and there's no putting it back. (Just read the multiple posts in these forum when a title isn't available for less than $15.)
The studios are starting to set up their own subscription/rental websites to compete with Netflix, but now you're getting into the tricky area of how many monthly rental/subscriptions are consumer willing to put up with. The average US consumer want cheap and all in one place.
Hell they already tired once with the joint venture of Hulu, and they haven't been able find anyone who will buy the company off of them. (They've tried at least three times that I know of...)
fitprod