If you go to an electronics display, almost every available player is blu-ray.
Every new release comes out on blu-ray.
They're working their way through most old titles that have any chance of selling.
It's fine. In hindsight, it really hurt adoption when blu-ray and HD DVD both launched -- it made it seem like a risky gimmick to some people, and kept it from being just "this is the current type of DVD."
In the future, they should really try not to make anything seem like a new format -- just a higher quality blu-ray release. Like call it 4K blu-ray and have it play fine on a regular blu-ray player (just not as good as a 4K player).
The other thing is that appetite for sales kept them from keeping the rental market viable -- Red Box has moved into a vacuum there and many people still like to rent a physical medium for movies. There are a lot of people without high quality internet streaming or cable.
If you keep the rental market viable, the physical format will continue to be relevant.
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