The future of iTunes and Digital Copies

[Blu-News]

I was just curious what everyone thinks about the future of iTunes and digital movies. With Vudu gaining more and more support from studios, we are seeing far less iTunes Digital Copy support.

Vudu's Disc 2 Digital program is full of flaws, but when it works, it's a really amazing option for those with DVDs wanting to upgrade to HD, or those with Blu-ray movies that want an HD digital copy for streaming. It makes it very affordable to own your film's digitally.

Do you think iTunes is pretty much left in the dust at this point? Truthfully I prefer iTunes as I find the streaming to be of better quality, and I never encounter any issues. I also like the format of the iTunes store and purchased page when using an AppleTV over the Vudu website and apps. But there's no denying that iTunes really is becoming the more expensive way to own your content digitally, with no ability to upgrade your content and very little Digital Copy support.

I'm sort of surprised that Apple hasn't taken steps to compete even more with Vudu, perhaps we'll hear something at a future time, but I don't see them suddenly getting the same Digital Copy support they used to have again.